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How to Protect Your Product or Idea When Pitching It to a Company
Far too many creative people are far too concerned about the integrity of their idea when they imagine presenting that idea to a manufacturer, an intellectual property attorney or even a business partner. Ideas so well protected are unlikely to prosper in the marketplace, because unless your idea is turned into a product or a service and gets distributed far and wide, it’s never going to advance beyond what it is: Just an idea.
However, if you take the proper legal and financial steps, you can improve the chances your new innovation will succeed. It’s not as complicated or as expensive as you might think. If you have an idea that you believe might qualify as a future property or business asset, here are some of the steps you should patent invention take to protect the value of your hard work.
However, if you take the proper legal and financial steps, you can improve the chances your new innovation will succeed. It’s not as complicated or as expensive as you might think. If you have an idea that you believe might qualify as a future property or business asset, here are some of the steps you should patent invention take to protect the value of your hard work.
How to Protect Your Product or Idea When Pitching It to a Company
Far too many creative people are far too concerned about the integrity of their idea when they how to patent an idea imagine presenting that idea to a manufacturer, an intellectual property attorney or even a business partner. Ideas so well protected are unlikely to prosper in the marketplace, because unless your idea is turned into a product or a service and gets distributed far and wide, it’s never going to advance beyond what it is: Just an idea.
However, if you take the proper legal and financial steps, you can improve the chances your new innovation will succeed. It’s not as complicated or as expensive as you might think. If you have an idea that you believe might qualify as a future property or business asset, here are some of the steps you should take to protect the value of your hard work.
However, if you take the proper legal and financial steps, you can improve the chances your new innovation will succeed. It’s not as complicated or as expensive as you might think. If you have an idea that you believe might qualify as a future property or business asset, here are some of the steps you should take to protect the value of your hard work.
4 Key Steps To Having A Successful Company Product Launch Or Event
1. Include An Email Strategy
This is a no-brainer, but it's so simple that people often forget to do it. When building a communications strategy for a launch or event, remember to include email strategy. Create a simple landing page, build an email list and InventHelp Locations run an email marketing campaign that entices people to attend your event. Also, offer them some educational or entertaining tidbits in your email communications. - Matthew Tagliavia, InventHelp
2. Make It Relatable
I think the most important step is creating a compelling, relatable aspect to your communications strategy. In technology, it's very important not to enter the echo chamber of communications, which many tech marketers fall into, by using indecipherable acronyms or addressing the audience without proper preambles of technology background. It’s essential to make it relatable on a human and professional level. - MaryAnn Holder-Browne, One Network Enterprises
3. Align Your Messaging
When we launch a product, we make sure to strategically align our messaging across multiple internal disciplines, including marketing, sales and product. Doing so ensures messaging consistency across channels, and it also eliminates redundancies and simplifies communication to our audiences. - Christopher Yeich, Dun & Bradstreet
4. Take Time To Strategize
A well-thought-out communications strategy is like a puzzle waiting to be put together. If you take the time to think about how all those individual pieces come together and how each one fits with the next, you can bring it all together in a way that works. - Julie Rogers, Grand Hotel
This is a no-brainer, but it's so simple that people often forget to do it. When building a communications strategy for a launch or event, remember to include email strategy. Create a simple landing page, build an email list and InventHelp Locations run an email marketing campaign that entices people to attend your event. Also, offer them some educational or entertaining tidbits in your email communications. - Matthew Tagliavia, InventHelp
2. Make It Relatable
I think the most important step is creating a compelling, relatable aspect to your communications strategy. In technology, it's very important not to enter the echo chamber of communications, which many tech marketers fall into, by using indecipherable acronyms or addressing the audience without proper preambles of technology background. It’s essential to make it relatable on a human and professional level. - MaryAnn Holder-Browne, One Network Enterprises
3. Align Your Messaging
When we launch a product, we make sure to strategically align our messaging across multiple internal disciplines, including marketing, sales and product. Doing so ensures messaging consistency across channels, and it also eliminates redundancies and simplifies communication to our audiences. - Christopher Yeich, Dun & Bradstreet
4. Take Time To Strategize
A well-thought-out communications strategy is like a puzzle waiting to be put together. If you take the time to think about how all those individual pieces come together and how each one fits with the next, you can bring it all together in a way that works. - Julie Rogers, Grand Hotel
A List Of Simple Inventions That Make Life Easier
InventHelp is a company with very unique services. Apart from them, not many companies offer such services, if any at all. InventHelp helps to bridge the gap between inventors and investors. InventHelp is based in Pittsburgh, Pennsylvania. It was established about 30 years ago.
To have been in business for the three decades means they are doing a very good job. They support innovative inventions by creating professional materials and pitching the invention ideas to companies who are looking for new products. They also help to market these products. Although they are based in the United States, their services transcend the States. Apart from inventors in the United States, they have assisted inventors in Germany, Australia and Canada. In fact, some of the inventions are in their store right now. Some of them have been outlined below.
1.Tip ‘n Split
Some people find it InventHelp TV Commercials difficult to read the dinner bill either because the restaurant is dimly lit or because they have issues with their eyes so they often struggle to read what the bill says. This was what led to the invention of Tip ‘n Split, a handheld calculator that picks the figures on the bill and computes the total.
It also has a magnifying lens at the top. This lens works with an in-built LED lighting to illuminate and magnify the bill so that the user can see every character on the bill. To underscore the success of the product, about 800 units were sold in 5 minutes on QVC in 2015. The product also won gold in the 2014 INPEX Best New Gadget category.
To have been in business for the three decades means they are doing a very good job. They support innovative inventions by creating professional materials and pitching the invention ideas to companies who are looking for new products. They also help to market these products. Although they are based in the United States, their services transcend the States. Apart from inventors in the United States, they have assisted inventors in Germany, Australia and Canada. In fact, some of the inventions are in their store right now. Some of them have been outlined below.
1.Tip ‘n Split
Some people find it InventHelp TV Commercials difficult to read the dinner bill either because the restaurant is dimly lit or because they have issues with their eyes so they often struggle to read what the bill says. This was what led to the invention of Tip ‘n Split, a handheld calculator that picks the figures on the bill and computes the total.
It also has a magnifying lens at the top. This lens works with an in-built LED lighting to illuminate and magnify the bill so that the user can see every character on the bill. To underscore the success of the product, about 800 units were sold in 5 minutes on QVC in 2015. The product also won gold in the 2014 INPEX Best New Gadget category.
5 Essential Networking Tips for Invention Trade Shows
Invention trade shows provide great opportunities to network with industry professionals, licensing companies, and fellow inventors. It is essential to be prepared to network with many different people because you will see hundeds of faces within a period of a few short hours or days.
A few weeks leading up to the trade show, cross the following items off your list to make sure you are ready to make the most of all networking opportunities:
1. Make Your Business Cards Stand Out
In a sea of black-and-white logo business cards, yours needs to stand out among the bunch. Consider using colors, eye-grabbing graphics, or different textures. If you utilize social media for your invention, be sure to include those profiles with your other contact information.
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When handing out business cards, if you’ve had a meaningful interaction with someone, jot a quick note on the back of your business card for a personal touch.
2. Give Away Branded Items
There’s no denying people love free things. Most trade show exhibitors have caught onto this, but one common mistake is giving away items which aren’t branded or aren’t connected to your product.
Don’t give away chocolate if your product is related to fitness, and reconsider that notepad if your invention involves recycling. Pens, key chains, flashlights, and similar items are always safe bets, but aren’t the most creative how to start an invention idea options. Ensure your brand name or logo is spelled correctly and looks good on your promotional items.
3. Bring a Buddy
. . . or two or three. Ideally, your booth is going to receive a lot of traffic. If you’re busy talking to an industry representative, it is helpful to have team members there who can hand out promotional items and answer questions.
Your team members might not be as knowledgeable about your product as you are, and that’s okay! Give them an in-depth rundown before the show and fact sheets to use during the trade show. The extra hands will also be helpful during the set up and tear down times for your booth.
4. Be Approachable
Invention trade shows can be a little stressful with all the commotion and the crowd. It is important to remember to stay calm and be approachable even if you are frazzled. Let your personality shine through and be passionate when talking about your invention.
Remember body language: keep your arms uncrossed to appear approachable, stand up straight to appear confident, and use great eye contact to appear genuine. Every first impression you make is essential to building your brand and business, so make it count.
5. Know Your Pitch
Your elevator pitch is quite possibly the most important thing you bring to an invention trade show. It should be about two minutes long, and in that time you should be highlighting the benefits and features of your invention. A catchy intro will also help you get the attention of the listener. Practice this in the mirror in the weeks leading up to the event. When the time comes, be sure you’re not just droning out a memorized speech; think about and believe each word you say. A captivating elevator pitch could help you convince a potential investor or licensor your new product or invention is right for them.
A few weeks leading up to the trade show, cross the following items off your list to make sure you are ready to make the most of all networking opportunities:
1. Make Your Business Cards Stand Out
In a sea of black-and-white logo business cards, yours needs to stand out among the bunch. Consider using colors, eye-grabbing graphics, or different textures. If you utilize social media for your invention, be sure to include those profiles with your other contact information.
Advertisements
When handing out business cards, if you’ve had a meaningful interaction with someone, jot a quick note on the back of your business card for a personal touch.
2. Give Away Branded Items
There’s no denying people love free things. Most trade show exhibitors have caught onto this, but one common mistake is giving away items which aren’t branded or aren’t connected to your product.
Don’t give away chocolate if your product is related to fitness, and reconsider that notepad if your invention involves recycling. Pens, key chains, flashlights, and similar items are always safe bets, but aren’t the most creative how to start an invention idea options. Ensure your brand name or logo is spelled correctly and looks good on your promotional items.
3. Bring a Buddy
. . . or two or three. Ideally, your booth is going to receive a lot of traffic. If you’re busy talking to an industry representative, it is helpful to have team members there who can hand out promotional items and answer questions.
Your team members might not be as knowledgeable about your product as you are, and that’s okay! Give them an in-depth rundown before the show and fact sheets to use during the trade show. The extra hands will also be helpful during the set up and tear down times for your booth.
4. Be Approachable
Invention trade shows can be a little stressful with all the commotion and the crowd. It is important to remember to stay calm and be approachable even if you are frazzled. Let your personality shine through and be passionate when talking about your invention.
Remember body language: keep your arms uncrossed to appear approachable, stand up straight to appear confident, and use great eye contact to appear genuine. Every first impression you make is essential to building your brand and business, so make it count.
5. Know Your Pitch
Your elevator pitch is quite possibly the most important thing you bring to an invention trade show. It should be about two minutes long, and in that time you should be highlighting the benefits and features of your invention. A catchy intro will also help you get the attention of the listener. Practice this in the mirror in the weeks leading up to the event. When the time comes, be sure you’re not just droning out a memorized speech; think about and believe each word you say. A captivating elevator pitch could help you convince a potential investor or licensor your new product or invention is right for them.
